6 reasons you need a Hyaluronic Acid serum

1.Essential Hydration for All Skin Types!

A product for any skin type whether acne prone, ageing or dry, everyone needs a great Hyaluronic Acid serum in their skincare routine! An amazing sugar module, Hyaluronic acid can hold up to 1000 times its weight in water, meaning its molecules will pull water molecules from their environment and bind them in the skin, leaving you with that plump, hydrated feeling and look.

2.Immediate and Long-Term Hydration

Did you know there are different types and sizes of hyaluronic acid? I chose to include 2 different sizes of hyaluronic acid in the Total Hydration Serum formula: High Molecular Weight (HMW) and Super Low Molecular Weight (SLMW) hyaluronic acid. The SLMW hyaluronic acid penetrates the skin more quickly and provides hydration to deeper layers of the skin. The HMW hyaluronic acid provides surface level hydration for that immediate hydrated feel and plumping effect. P.S. These both appear as Sodium Hyaluronate on the ingredient list.

3.Botanical Hyaluronic Acid

In order to increase its hydrating abilities, I decided to expand this serum’s formula to include Botanical Hyaluronic Acid, an ingredient that has experienced its share of popularity these past few years. It is an extract from the Senna plant, also known as Cassia Angustifolia (senna) Seed Polysaccharide, which is structurally similar to Hyaluronic Acid, and yet has been shown to outperform Hyaluronic Acid in its skin hydrating abilities. Therefore introducing an extremely powerful and effective product on the market with a triple dose of Hyaluronic Acid.

4.Gentle Enough to use Twice Daily

Although a very powerful product, the Total Hydration Serum can and is recommended to be used twice daily as your first step after cleansing. Just make sure to apply to damp, not dry skin, allowing its molecules to turn its tricks to bind and trap the water on your skin, locking in that hydration.

5.Dual purpose ingredients. 

I love discovering new and innovative ingredients and finding the best way to incorporate them in cosmetics formulas. Caviar lime, pomegranate extract, and hibiscus contain low levels of AHAs which help gently clarify the skin and also function as humectants – ingredients that attract and hold water. These natural AHAs work together to increase the hydration power of the formula, in addition to  providing some gentle brightening and clarifying benefits to the skin.

6.Vegan & Cruelty-Free

This is a question I often get asked to this very day, whether Hyaluronic Acid can in fact come from a vegan and cruelty-free source. Traditionally, Hyaluronic Acid was made from rooster combs. In our quest to provide a product that alines with our core values as a brand, we use an alternative to the rooster comb extracted Hyaluronic Acid. The Hyaluronic Acid in our Total Hydration Serum is made through bacterial fermentation, which is how most Hyaluronic Acid on the market is sourced nowadays, and is certified 100% vegan and cruelty-free.

*As always, patch test before trying any new product, especially if you know you have sensitive skin, as it is possible for anyone to react to any ingredient.

Shop the always essential Total Hydration Serum here.