The Étymologie Routine

Discover your high-performance, sustainable skincare routine. Formulated with organic plant extracts and clinically proven active ingredients. 

Step 1

Cleanse & Purify ☀️/🌙

AM: Massage 1-2 pumps of Active Clay Cleanser into dry skin on face and neck. Rinse muslin cloth in warm water and wring our excess water before gently removing the cleanser. Finish with a splash of water.

PM: Double cleanse the skin: once to remove makeup and dirt build-up from throughout the day, and a second time to cleanse the skin, and let the active ingredients work.

Sustainable surfactants from coconut oil and natural sugars gently cleanse the skin without causing dryness or irritation. Red clay helps absorb excess oil, while willow bark, hibiscus and caviar lime extracts work together to decongest the skin and minimize the look of pores. Leaves your skin feeling fresh and balanced.

Step 2

Hydrate & Plump ☀️/🌙

Apply a few drops of Total Hydration Serum to damp skin after cleaning.

This oil-free serum contains 2 different molecular weights of hyaluronic acid, plus botanical hyaluronic acid (an extract from the Senna plant) for immediate and long-lasting hydration. This fast absorbing serum will leave your skin feeling instantly plumper and more hydrated. Apply twice daily, after cleansing. Read our blog on why you need this serum in your skincare routine.

Step 3

Protect & Brighten ☀️

In the morning, apply a few drops of our Probiotic Vitamin C Serum to damp skin after cleansing and hydrating.

Nourish your skin with over 150 million live bacteria in each application. These powerful micro-organisms boast anti-ageing and anti-acne properties, by preventing the growth of harmful, inflammatory inducing bacteria. 15% non-GMO Vitamin C brightens darks spots and helps fade scarring, leaving you with an even-skin even tone and that sought after healthy glow. Apply a few drops twice daily to moist skin, after cleansing and hydrating. See what promient Montreal fashionista and girl boss Mademoiselle Jules had to say about this serum. 

Step 4

Clarify & Rejuvinate 🌙

In the evening, apply a few drops of Bakuchiol Cannabis Sativa Serum to damp skin after cleansing and hydrating.

This botanical retinol serum is deigned for aging and sensitive skin, prone to blemishes. Bakuchiol and salicylic acid work together to encourage cell turnover and reduce inflammation in the skin. Nourishing organic Cannabis Sativa Oil and antibacterial Black Cumin Seed oil buffer the delivery of the active ingredients to counteract potential side effect of dryness and irritation, often associated with synthetic retinol. Apply nightly after cleansing and hydrating. 


Moisturize & Nourish ☀️/🌙

Rich in omega 9 fatty acids, our 100% organic Moringa Seed Oil provides an intense moisture boost to dry and mature skin types. It helps prevent water loss from the skin and helps minimizes the appearance of fines lines. Massage a few drops into the skin morning and evening as the final step in your skincare routine (but don’t forget your SPF!). 

Step 6

Balance & Purify  ✨

Use our Vitamin B3 Balancing Masque up to 3 times per week after cleansing and before hydrating. 

Fruit enzymes work to exfoliate dead skin cells on the surface of the skin. Pure vitamin C (ascorbic acid)  brightens the skin and helps promote collagen formation. Canadian Glacial Clay and activated charcoal absorb excess oil and impurities, to help minimise the appearance of pores and help keep breakouts & blemishes at bay. Vegan probiotics help calm the skin and reduce the appearance of redness.